Fox Life India rebrands to Star Life with new logo and graphics
Posted: 30 Apr 2024, 14:27
The rebrand, with edgy colourful graphics, is significant on a global level as this was the last Disney-owned channel globally to eliminate the Fox brand.
Over the past few years, The Walt Disney Company has been either shutting down its Fox-branded channels in several countries or rebranding them with new names, particularly with the Star Channel brand introduced for non-Indian markets. As reported earlier, only one Indian channel — namely Fox Life, Disney Star’s food, travel and lifestyle channel — was using the Fox brand, and on the morning of 13 April 2024 (Saturday), it finally ditched the Fox brand by rebranding to Star Life with a fresh, young look and colourful graphics package to fit its target demographic of intrepid, wanderlust-loving urban youth.
Surprisingly, the rebrand comes without any press release or social media post whatsoever, unlike previous rebrands of Fox Life which were covered in the media — even though its (mostly inactive) social media accounts did update their profile pictures. Notably, the Star Life logo is drastically different from that of other Star India channels, since it fits within a single line, in contrast to other Star channels which have a big colourful icon above and the channel’s name below. Non-Indian Star-branded channels use a different logo scheme, with a big STAR wordmark (with the letter A being replaced by a star icon) and the name below.
Moreover, Star Life has interestingly placed its logo in the top left corner instead of the usual top right (used by most other Disney Star channels): a comparatively unusual position since the top left corner is otherwise used only by National Geographic and Nat Geo Wild among Disney Star channels. (The channel’s original incarnation as The History Channel in 2003 also used the top left, before adopting the Fox brand in 2008 and moving to the standard top right.) Among Indian broadcasters, only the Zee network uses the top left for almost all Zee-branded channels (except the flagship Zee TV), in addition to a few small regional channels as well as some state-owned ones like DD National and Sansad TV.
Over the past few years, The Walt Disney Company has been either shutting down its Fox-branded channels in several countries or rebranding them with new names, particularly with the Star Channel brand introduced for non-Indian markets. As reported earlier, only one Indian channel — namely Fox Life, Disney Star’s food, travel and lifestyle channel — was using the Fox brand, and on the morning of 13 April 2024 (Saturday), it finally ditched the Fox brand by rebranding to Star Life with a fresh, young look and colourful graphics package to fit its target demographic of intrepid, wanderlust-loving urban youth.
Surprisingly, the rebrand comes without any press release or social media post whatsoever, unlike previous rebrands of Fox Life which were covered in the media — even though its (mostly inactive) social media accounts did update their profile pictures. Notably, the Star Life logo is drastically different from that of other Star India channels, since it fits within a single line, in contrast to other Star channels which have a big colourful icon above and the channel’s name below. Non-Indian Star-branded channels use a different logo scheme, with a big STAR wordmark (with the letter A being replaced by a star icon) and the name below.
Moreover, Star Life has interestingly placed its logo in the top left corner instead of the usual top right (used by most other Disney Star channels): a comparatively unusual position since the top left corner is otherwise used only by National Geographic and Nat Geo Wild among Disney Star channels. (The channel’s original incarnation as The History Channel in 2003 also used the top left, before adopting the Fox brand in 2008 and moving to the standard top right.) Among Indian broadcasters, only the Zee network uses the top left for almost all Zee-branded channels (except the flagship Zee TV), in addition to a few small regional channels as well as some state-owned ones like DD National and Sansad TV.